a history of giant killing
Create A Brand
Reinvigorate A Brand
Outsmart Larger Competitors
Focus The Sales Force
Build Traffic
Use The Web Effectively
Tufts Health Plan is one of the nation's top rated health plans. But, since three of the nation's top five
health plans are based in New England, Tufts Health Plan must compete for customers on dimensions
that go far beyond national ranking. Our efforts on behalf of Tufts Health Plan emphasize the tangible
services the plan provides - every day - to help members maintain and improve their health. This
compelling and relevant marketing message has helped Tufts Health Plan achieve a strong and
consistent leadership position in Massachusetts. After all, no one does more to keep you healthy.