Giant Killing takes “brains”. The New England furniture market is incredibly competitive, with big box, “low price” discount
stores engaged in a constant shouting match on television and radio. Add the national catalog stores with their expensive
retail showrooms and stylish but ridiculously high-priced items, and you have the perfect opportunity for Boston Interiors.
Gearon Hoffman has helped Boston Interiors identify and connect with an extremely attractive audience of shoppers who
take the time to consider style, quality and value when making their furniture choices. According to regular consumer
tracking studies, Boston Interiors commands the most positive perception among the most valuable consumer segments.