slingshots, etc.
Creative samples of digital and online/Web solutions developed by Gearon Hoffman including Web site development, banner advertising, and Point Roll Rich Media
Creative samples of brand positioning work developed by Gearon Hoffman that establishes a differentiated customer promise
Creative samples of creative involving broadcast advertising, both television commercials and radio commercials, developed by Gearon Hoffman
Creative samples of internal communications pieces including sales kits, member kits, capabilities presentations, and packaging materials developed by Gearon Hoffman
Creative samples of work developed by Gearon Hoffman to run out of home, including billboards, bulletins, subway/bus posters, bus shelters, and kiosks
Creative samples of work developed by Gearon Hoffman for use with an internal sales force and in business-to-business sales efforts.
Creative samples of various point of sale pieces produced by Gearon Hoffman for Papa Ginos pizza, specifically posters, stanchions, box toppers, and t-shirts
Brand Positioning
How simply can you state your company’s unique position? Can you reduce it to a logo and a few
words? In an age of visual and commercial bombardment, can you communicate your brand’s
distinctive style in a matter of seconds? It’s a challenge we’ve met on more than one occasion,
using some innovative research techniques that get inside customers' heads to isolate the truly
differentiating aspects of your brand.