a history of giant killing
Gearon Hoffman’s work for Samuel Adams launched a brand that is now a household name.
Gearon Hoffman’s work for Grolsch brought a 300 year old brand back to life.
Gearon Hoffman’s work for Scottrade used a tight strategy and creative execution to win against much larger on line brokers.
Gearon Hoffman’s work for OneBeacon Insurance introduced an integrated brand that was built from the inside out.
Gearon Hoffman’s work for Papa Gino’s pizza has smashed sales and traffic goals over and over again.
Gearon Hoffman’s work for Boston’s Museum of Science brought exhibits and special events alive on line.
After we helped name the product and design the packaging for Samuel Adams, we had to figure
out how to sell a beer with virtually no media money. So we started with hang tags on the bottles
that introduced beer drinkers to a whole new kind of American beer - the micro-brew. Then, print
and lots of radio ads. Like the beer itself, the process took time, patience, and craftsmanship -
but over the next 15 years, Sam Adams became known as the Best Beer In America.
Create A New Brand
Sam Adams beer advertising beverages, alcoholic drinks, domestic beer/ale, Samuel Adams, Europe’s tired and poor print ad beverages, alcoholic drinks, domestic beer/ale, Samuel Adams, Bad Hop, good hop print ad