a history of giant killing
Gearon Hoffman’s work for Samuel Adams launched a brand that is now a household name.
Gearon Hoffman’s work for Grolsch brought a 300 year old brand back to life.
Gearon Hoffman’s work for Scottrade used a tight strategy and creative execution to win against much larger on line brokers.
Gearon Hoffman’s work for OneBeacon Insurance introduced an integrated brand that was built from the inside out.
Gearon Hoffman’s work for Papa Gino’s pizza has smashed sales and traffic goals over and over again.
Gearon Hoffman’s work for Boston’s Museum of Science brought exhibits and special events alive on line.
One Beacon is a relatively new insurance company built from several old line insurance firms.
Our mission has been to strengthen the brand’s perception in order reestablish relationships with a
network of independent insurance agents. The new brand communication stresses specialization
reliability, product expertise, and teamwork. This emphasis on collaboration has helped reenergize
both the internal work force as well as the field sales force, improving One Beacon’s market share
and competitive stance in the industry.
Focus The Sales Force/h5>