Killer Work
California-based MB Trading provides state-of-the-art online brokerage services for intermediate and advanced equity,
option and foreign exchange (forex) traders. Gearon Hoffman assisted MB in the development of advertising directed at
the fast-growing forex market specifically. Generally, forex traders are high volume traders, and MB’s combination of lower
commissions on each transaction and tighter spreads (the actual cost differential between Bid and Ask) offers customers a
significant trading cost advantage over competitive brokers. The integrated online, television and print campaign was
implemented in domestic and foreign markets. MB Trading is one of the fastest growing forex trading platforms in the
United States and continues to expand into international markets.