What got you into this business in the first place?

College classes led me to an internship at BBDO in NY for 3 summers.

Who was a big influence in your career?
My first boss at BBDO on the Gillette account.
(Pushed farther then I ever thought I could go…gave me the
confidence to never second guess myself, challenged me and kept
me focused).  

What was “your finest moment,” the thing you’re
most proud of?

Besides my wedding and marrying Scott….my first promotion!

What was your most embarrassing moment in
this business?

Replying to all on an email at Gillette International calling an entire
country dumb…when I just meant to CC my friend at work. 

Is there a great client story you’d care to share?
Paparazzi snuck into our commercial shoot in an L.A. home by
hiding in a big tree and started snapping shots of the famous
models on our set and ended up putting an article in London
magazines about the commercial. The client was very happy
about the free publicity!! But the models were not.

What attracted you to Gearon Hoffman?
The people.

Do you have a method for coming up with ideas and
solutions for clients?

Think fast and think smart.

What driving career goals do you still have?
Keep on excelling and growing in my position, eventually
become account director and/or run an agency.

What's the most important thing you've learned
about advertising?

“No” is not in the account management vocabulary.

What can’t you live without?
Shopping, Reality TV, and my husband.

What are your plans for after advertising?
After? Does it end?

Is there any food that helps you think more creatively?
Coffee, maybe not creatively, but helps me think clearly.

What’s your favorite sports team?
Red Sox….come on!

Do you have any pets?
Not into animals. Dirt and pets are not my thing...maybe I will
get a fish.

What was growing up like for you?
Kind of like the “Brady Bunch” and “Simple Life” combined
into one show?

Q&A     
Bob Hoffman
President/Chief Creative Officer

Dan Gearon
Chairman/CEO

Kathy Carino
Senior VP/Dir. of Client Service


Q&A
Dick Davis
Partner/Creative Director

Doug Goransson
Partner/Creative Director

Heidi Ferris
Media Channel Director

Samantha Bartfield
VP Account Supervisor

Chris Castagnola
ACD/Copywriter

Darcy Doyle
Senior Art Director

Peter Flynn
Senior Designer

David Simpson
Print Production Director