What got you into this business in the first place?
A love of writing and a passion for wearing jeans and sneakers.

Who was a big influence in your career?
Wayne MacDonald, long-time Boston ad guy. Funny. Smart.
Creative. And a real looker.

What was your "finest moment," the thing you're most
proud of?
Seeing my first ad in print. Unbelievable.

What attracted you to Gearon Hoffman?
The people. The energy. And the proximity to numerous pizza joints.

What driving career goals do you still have?
Continue to do work that really works. Become a CD.
Throw a truer dart.

What's the most important thing you've learned
about advertising?
Write shorter copy. People hate to read.

What talent do you wish you had?
Better spelling. Hitting a curveball would be nice, too.

What can't you live without?
My two boys, most of the time. My wife, all of the time.

What are your plans for after advertising?
I'll let you know tomorrow.

Is there any food that helps you think more creatively?
Pizza and Coke.

What’s your favorite sports team?
Red Sox.

Do you have any pets?
A dog, Luigi.

What was college like for you?
Didn’t love it, actually. BC class of ’88.

What are your favorite Internet sites?

Yahoo Finance. ESPN, CNN, Boston.com. And a few that
require you to be 18 or older.