What got you into this business in the first place?
A weird desire to combine two loves: printing and advertising.
Who was a big influence in your career?
A well rounded, renaissance print supervisor named Steve
Essman. His all-consuming curiosity about everything printing
inspires
me still.
What was your "finest moment," the thing you're most
proud of?
Transforming myself from “press helper” to “Super Print
Production
Manager."
What attracted you to Gearon Hoffman?
The work, the people, and they were hiring.
What makes a brand a giant killing brand?
A giant killing brand presents itself to the world by clearly explaining
WHY
it is better, faster, more valuable, more useful, more reliable
than
any of its competitors. Otherwise, I may buy the competitor.
What's the most important thing you've learned
about advertising?
Doing it right is always better than doing it fast.
What can't you live without?
Food, air, music, family….the list is long.
What do you do for a good time when you’re not working?
Hang out with my family, and ride my motorcycles, and work
on my Land Cruiser.
Do you have any kids?
Two boys, Ian (5) and Colin (3).
MSNBC.com, Superbikeplanet.com, H8MUD.com
Do you have any pets?
No, but my son Ian brings in a different bug or salamander
practically every
day.
What are your plans for after advertising?
Travel the world by motorcycle.
