Prudential Retirement Services competes in a crowded field of insurance and mutual fund companies for a share of the
trillion-dollar-plus 401(k) business. Gearon Hoffman's work for Pru covers a broad range of vehicles and channels,
presenting an integrated, consistent and benefit-driven message for employees, brokers, financial advisors, employers
and consumers. Armed with solid research and a client partner committed to excellence, our efforts won a multitude of
awards for wholesale and retail customer communication as well as something even more valuable: new clients and new
customers who were able to get their own “piece of the Rock”.