People who love the doors want to stay outdoors. But sometimes cold, bitter, nasty weather can cramp their style, not to
mention other key muscle groups. We put this insight to good use on behalf of Duofold, the venerable 100-year old
company that invented thermal underwear. Armed with space-age fibers and performance fabrics, yet hindered by a “grandfather’s Union suit ” image, Duofold hired us to give their brand – hell, the whole product category – a good swift kick
in the rear panel. GH helped Duofold thermalwear lead its category in distribution points, market share and per unit profit.