Random Shots
Women play a decisive role in health care selection. Our research uncovered the practical and emotional concerns of
women in terms of health care choice, and has been fundamental in the creation of Tufts Health Plan's brand advertising.
Every message demonstrates an active commitment to quality care, focusing on benefits that go beyond the basics and
assuring members of coverage and support in sickness and in health. Since our relationship began, Tufts Health Plan rose
from the #4 brand in the highly competitive New England market to the #2 health insurance plan, second only to Blue
Cross/Blue Shield. And research shows that Tufts awareness and favorability are equal to their larger rival, in spite of a
marked disadvantage in advertising spending.
women in terms of health care choice, and has been fundamental in the creation of Tufts Health Plan's brand advertising.
Every message demonstrates an active commitment to quality care, focusing on benefits that go beyond the basics and
assuring members of coverage and support in sickness and in health. Since our relationship began, Tufts Health Plan rose
from the #4 brand in the highly competitive New England market to the #2 health insurance plan, second only to Blue
Cross/Blue Shield. And research shows that Tufts awareness and favorability are equal to their larger rival, in spite of a
marked disadvantage in advertising spending.
