Not long ago, beer drinkers viewed American beers as inferior to imports. That was before Samuel Adams. Bob Hoffman
and his agency cohorts helped to build the Samuel Adams brand upon the idea that an American beer could be the equal
of any beer brewed anywhere. Over the course of a 15-year relationship they helped name the beer, design the packaging,
and discover innumerable creative ways to articulate founder Jim Koch's special dedication to brewing "The Best Beer In
America". The rest is history.