Not long ago, beer drinkers viewed American beers as inferior to imports. That was before Samuel Adams. We helped to
create the Samuel Adams brand around the idea that an American beer could be the equal of any beer brewed anywhere.
We not only helped to name the beer, but we designed the label, the packaging and – for more than 15 years – found
innumerable and creative ways to articulate founder Jim Koch's special dedication to brewing “The Best Beer In America”.
The rest is history.